Brand consistency checker

Every creative, saying what the brand approved.

Brands don’t break in the logo; they break in the words. LYNCE checks every creative against your guidelines, approved copy and price list, and flags the ones that drifted.

app.lynceapp.com/scan · summer-escape · brand pack attached
The brand packPDFGuidelines 2026.pdfreferencePDFApproved copy · v3referencePDFPrice list · Augreference
This month’s creativesOPEN-AIR NIGHTSSUMMERSUMMERESCAPEESCAPESAT 12 AUGUST · 20:00TICKETS €45Recieve your pass on arrivalfeed-aug-01.jpg✓ on-brandOPEN-AIR NIGHTSSUMMERSUMMERESCAPEESCAPESAT 12 AUGUST · 20:00TICKETS €45Recieve your pass on arrivalstory-aug-02.jpg✓ on-brandOPEN-AIR NIGHTSSUMMERSUMMERESCAPEESCAPESAT 12 AUGUST · 20:00TICKETS €45Recieve your pass on arrivalbanner-aug-03.jpg“Free delivery on everything”: guidelines say from €80off-brandOPEN-AIR NIGHTSSUMMERSUMMERESCAPEESCAPESAT 12 AUGUST · 20:00TICKETS €45Recieve your pass on arrivalemail-header.png✓ on-brand

Brand drift has four favourite disguises.

Must fixClaim vs guidelines

Free delivery on everythingfrom €80

Fix Guidelines 2026 §4 sets free delivery from €80. Reword the claim.

Was this right?Correct

Four channels. One story. Checked.

Consistency isn’t just creative-vs-guidelines; it’s creative-vs-creative. Scan the whole month’s set together and any channel telling a different story gets named.

The same check runs across campaign versions: ad checking, up close.

OPEN-AIR NIGHTSSUMMERSUMMERESCAPEESCAPESAT 12 AUGUST · 20:00TICKETS €40Recieve your pass on arrivalFeed
OPEN-AIR NIGHTSSUMMERSUMMERESCAPEESCAPESAT 12 AUGUST · 20:00TICKETS €40Recieve your pass on arrivalStory
OPEN-AIR NIGHTSSUMMERSUMMERESCAPEESCAPESAT 12 AUGUST · 20:00TICKETS €45Recieve your pass on arrivalBanner
OPEN-AIR NIGHTSSUMMERSUMMERESCAPEESCAPESAT 12 AUGUST · 20:00TICKETS €40Recieve your pass on arrivalEmail
Banner ≠ the other three

Message, not pixels.

A deliberate scope: LYNCE doesn’t measure logo clearance or font metrics. It reads, and that’s the half of brand consistency that actually costs money when it slips.

Visual-identity tools

Measure logo clearance, font usage, color values. Useful, but not what breaks trust in an ad.

LYNCE

Guards the message: names, claims, offers, taglines and prices, verified against the guidelines and approved copy you attach.

Team plans share one workspace and one set of brand references: everyone checks against the same truth.

See team plans

Brand consistency, answered.

The final check, before it goes live.

Give the finished creative one more QA pass before publish, send or print.

Related