About LYNCE
The final check before creative goes live.
LYNCE is AI-powered creative QA software. It reads finished images, PDFs and campaign sets against your brief and references, and reports what does not match.
What LYNCE checks
Spelling and grammar on finished artwork. Prices, dates and contact details. Missing elements and icons. Inconsistencies between campaign versions. Translation problems. Layout and readability. And differences from the brief, the price list or any other reference file you supply.
It works on images and PDFs, including long multi-page documents, and on whole campaign sets scanned together so the versions are also checked against each other. See how it works →
“Tickets €45€40”
Fix The price list says €40. The banner was built from an older draft.
Story says Sunday, feed says Saturday
Fix One of the two never got the final edit.
Offer line missing from the Greek version
Fix Present in the master, dropped in translation.
Creative is checked most carefully when it is least finished.
By the time a campaign is exported, resized, translated and versioned, the people who know the content best have already read it a dozen times. Reading something for the twelfth time is exactly when the eye stops seeing it — the brain supplies what it expects to be there.
The errors that reach the public are rarely difficult ones. A stale price. A date that moved. A version that never got the final edit. They survive because the last pass is the one nobody has time for, not because they were hard to spot.
Caught before publication, a mistake costs a few minutes. Caught afterwards, it costs a reprint, a paused campaign, a correction, or a conversation with a client about how it happened. LYNCE exists for that last pass.
Where the name comes from
Lynceus watched from the prow.
LYNCE takes its name from Lynceus (Greek: Λυγκεύς), the Greek Argonaut renowned for his exceptional sight. He sailed with the crew of the Argo and served as its lookout — the one who saw what the others could not.
That idea became our purpose: helping creative teams see the small mistakes others miss before the work goes live. It is also where “See what others miss” comes from — not a claim about being cleverer than the people who made the work, but about being the fresh pair of eyes at the point where theirs have stopped being fresh.
Context first
A checker that reads a file on its own can only find the mistakes a file can contain on its own.
“Tickets €45” is a perfectly correct sentence. It is only wrong if the approved price is €40 — and nothing inside the artwork can tell you that. So LYNCE does not read a creative in isolation. You give it the brief, the price list, the master translation or the previous version, and it checks the work against them.
Every finding points at the exact place in the artwork it came from and suggests a fix, so it can be judged in seconds rather than investigated. That is the difference between a list of possible problems and a list you can actually act on.
Who it is for
It supports judgement. It does not replace it.
LYNCE reports what looks wrong and shows the evidence. A person decides. Findings are suggestions to check, not instructions to apply, and you can mark any of them as wrong.
It will not catch everything, and it is not a guarantee that work is error-free. It is a fast, consistent extra pass at the point in the process where human attention is weakest — which is precisely where the expensive mistakes get through.
The final check, before it goes live.
Give the finished creative one more QA pass before publish, send or print.
Start here