Guides

Proofreading guides and checklists for finished artwork.

Practical methods for checking images, print files, menus and ad sets before they go live. Every one works with a printout and a pen.

The method.

How to proofread an image

Seven steps for checking any finished artwork: get the text out of the layout, check the facts against the source, compare every version.

Checklists.

Print proofing checklist

Posters, flyers, brochures and packaging: what to check before the file goes to the printer.

Ad creative QA checklist

Paid social and display sets: every size, every language, every placement, before launch.

Menu proofreading checklist

Prices, allergens, opening hours and translations: the facts a menu cannot get wrong.

The final check, before it goes live.

Give the finished creative one more QA pass before publish, send or print.

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