Creative proofreading
Proofread the artwork, not just the copy.
The text that embarrasses you doesn’t live in a document; it lives on the design. LYNCE reads every word where it sits on the artwork, across many languages, against everything it should agree with.
Retire the ritual.
Every studio has one: the printout, the backwards read, the last pair of fresh eyes. They all fail the same way, depending on human attention exactly when there’s none left.
Print it and squint
Works until the fourth proof of the day. Attention is a budget, and Friday spends it first.
Read it backwards
Catches spelling, misses meaning entirely: a wrong price reads fine in both directions.
Fresh eyes at 18:59
The intern approves it because everyone senior already did. The typo goes out with sign-off.
A proofread with context.
RecieveReceive your pass on arrival
Fix Swap ie → ei. The small print is still print.
Text-only checks miss the finished design.
Once the copy leaves the doc and lands on the design, your spell-checker is out of the game. The export, the file that actually goes out, goes unproofread.
LYNCE proofreads the export itself: findings tied to the artwork, with the fix one glance away. Because it reads in context, it also checks the things spelling can’t catch. See what creative QA covers.
Proofread in every language you deliver.
Greek, German, French, mixed-language layouts: LYNCE reads multilingual artwork natively. No “English only” asterisk, no copy-pasting text out of designs into a checker.
Delivering the same creative in several languages? Add the master as a source and each version is checked against it too: how translation checks work.
One creative = 1 credit to proofread. Every account starts with 20 free credits: one-time, no card.
See plansCreative proofreading, answered.
The final check, before it goes live.
Give the finished creative one more QA pass before publish, send or print.
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